ELEAGUE is one of the biggest broadcasters and event organizers for Esports, especially for Counter Strike and FGC (Fighting Games Community). ELEAGUE will face statements of objection and refusal to register their trademarks from Adidas.
ELEAGUE which is a subsidiary of Turner Sports are reported to be facing immediate refusal to register trademark or their trademark from the sports giant Adidas.
According to data from the United States Trademark and Patent Office or United States Patent and Trademark Office (USPTO) Adidas filed their lawsuit on October 10, 2017.
The objections submitted are explained as containing “confusion and dilution“ , or there is a concern that there will be “confusion” or confusion between the Adidas 3 Stripes logo and the ELEAGUE logo.
Adidas’ claims of objection regarding the similarity of the Logo and the use of this trademark are directly directed to Turner Broadcasting System, INC which is parent company from ELEAGUE.
Adidas feels that the logo “E“Which is used on ELEAGUE has some similarities with brand 3 Stripes Adidas. Alphabet E used in the Logo ELEAGUE itself consists of 3 Lines, although using different angles and placement.
The Adidas Brand 3 Stripes is indeed one of the brands with brand identity very strong and Adidas itself dares to maintain their identity and often does not hesitate to sue for similarities.
This is not the first time Adidas has raised objections and demands, some time ago, Ralph Lauren and Polo had faced Adidas demands.
One of the startups in the automotive sector, Tesla must be willing to give in against Adidas when it is about to register a trademark “Model 3” they.
From a legal point of view, the use of slopes, 3 lines, angles and similar color compositions can be strong reasons for Adidas in court to file an objection against ELEAGUE.
However, some designers still feel this is something too much, remember ELEAGUE In fact, they have registered their trademark since June 2016, but Adidas only raised an objection on 10 October 2017 yesterday. Interestingly, North, one of the teams explicitly sponsored by Adidas ever played on ELEAGUE.
ELEAGUE from TBS itself trying to expand the reach of Esports to the public mainstream especially in the United States with the Esports broadcast service on Cable TV. 18 The last month was a success for TBS with CS: GO Major broadcasts, documentary series about Dota 2, CS: GO and other Esports as well as various events Fighting Games .
This case has only been rolling for a few days and several parties are already starting to prepare for the implications that will come for ELEAGUE. Especially in terms of trademarks and also changes to the logo in their broadcast.
This case of similarity to a logo in esports is not the first time, previously in the middle of this year too Overwatch League have to face Major League Baseball (MLB) in the case of a similar logo. However, MLB finally asked for time to find similarities between the two logos and decided to drop their objection to the Overwatch League trademark.