Exploring the world of esports is of course not only the teams and players involved, but the organizers and of course the sponsors. This time we will discuss a brand which is well known among young people hedon, wow.
Yup, according to the title that McDonald’s recently presented something different. The reason is, this fast food restaurant from the United States also enlivened the esports event CS: GO on Danish soil.
The event in question is BLAST Pro Series: Copenhagen 2018 which will take place on November 2-3 2018. Then, this got a lot of attention, especially among activists CS: GO in this world.
It turned out that this happened through the contribution of the McDonald’s Denmark agency, namely NORD DDB. In their interview with TEO, they revealed the reasons behind the presence of this uni advertisement.
“Our mission is to bring our clients to pop culture, and then we use ideas from Counter-Strike and put it in the relevant context, namely the BLAST Pro Series tournament, “he said Thomas Fabricius, Creative Director NORD DDB. “We are very pleased with the response from the community.”
Denmark itself is one of the homes for the talents of the world’s esports athletes. For Dota 2 You must know the owner and captain of OG, Johan “N0tail” Sundstein.
For realm CS: GO, it looks like you certainly know the people rooster Very strong astralist. They are all Danish national players and will also play in the BLAST Pro Series: Copenhagen 2018.
The following 6 teams will compete in the BLAST Pro Series: Copenhagen 2018:
- FaZe Clan
- Natus Vincere
- Ninjas in Pajamas
Apart from being Astralists, the Danish community itself is more aware of the existence of esports in this developed world. Call it RFRSH Entertainment, which collaborated with Danish TV 2 to broadcast the event.
There is also the Prime Minister of Denmark, Lars Løkke Rasmussen who apparently watched the Astralis match. Allegedly, Løkke is also one of the fans of the game with genre The FPS.
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Even so, McDonald’s itself is no stranger to the realm of esports. Several times they participated such as in an event ESL Meisterschaft 2017 in Germany, ESL Starcraft 2 World Championship 2017 and King Pro League in China.
Indonesia itself had broadcast live esports events on local TV networks, such as KompasTV with the MSC 2018 event and The International 8 Grand Final.
Now the question is, will McDonald’s Indonesia take the same path? At least there is a promo for esports activists misqueen who want to shop, Hahaha.