Valve and 5 game publisher others seem to have to deal with the European Union because it has implemented a system region lock.
The European Union is represented by its commission in the European Commission to give a stern warning against 6 game publisher because it is considered to have violated European Union rules.
A total of 6 publisher among them are Valve, Bandai Namco, Capcom, Focus Home, Koch Media, and also Zenimax.
The rules referred to here are Geo-Block rules or we are more familiar with the term region lock in marketing the game products.
Valve and 5 publisher others are thought to have banned consumers from buying cheaper games in countries that own them regional pricing cheap one.
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“Consumers should not be prevented from shopping among Member States to find the best deals available,” said EU Commissioner Margrethe Vestager.
This means that they have been deemed to have violated the Antitrust rules, which state that there must be equality in all market conditions in the European Union (anti-monopoly).
Region lock itself was intended by the developer games to avoid consumers taking the gap by taking the lowest price of a game.
This is especially true for sellers who use services gift from Steam which will get more profit if it is not implementedregion lock.
Meanwhile responding to this warning, Valve provided a fast response with a reduction of up to only 3% of the games on Steam that were still using region lock.
In addition, Valve has also turned off the feature region lockin 2015 within the European Union with exceptions that are “required to local legal requirements,” such as German content law for example, or areas affected by distribution agreements.
“Deletion region lock mean publisher is likely to raise prices in less affluent areas to avoid price arbitrage, “added Valve.
With the defense made by Valve and publisher another, the European Union Commission stated that it was still reviewing the defense made.
If later Valve and 5 publisher others are found guilty, so they face a fine of 10% of their annual income.
Editor: Yubian Asfar